Whiteleaf Marketing
Whiteleaf Marketing

ATC Member

What We Do

The current economic environment is squeezing most marketing and PR departments. Budgets often get cut, but somehow the work doesn’t let up. It’s easy to get overwhelmed in the day-to-day and quarter-by-quarter needs of the business – losing focus on the bigger picture of what the company and brand is trying to achieve over the long haul.

WhiteLeaf Marketing delivers experienced, results-oriented storytelling, strategic planning, and tactical execution capabilities to help clients realize the greatest return on their Marketing and PR programs and investments.

We offer:

Experience:  20 years of hands-on marketing and PR experience
Value:  Client-side and large agency experience with the cost structure of a small business, delivering terrific value for your budget
Leadership:  Direct experience leading global marketing programs for Fortune 35 companies
Network: A network of talented companies and individuals with specific skills across the US and EMEA
Passion:  Focused on results in helping our clients win in the marketplace

Examples of ways we’re currently helping our clients:

Venture-Backed High-Tech
Serving as an outsourced CMO, handling all aspects of the marketing mix
Regularly interacting with potential customers, investors, and business partners to achieve company goals

Very Large High-Tech
Creating and executing strategic and tactical marketing plans for a critical enterprise business unit
Developing white paper abstracts that are actionable and will resonate in the market
Editing technical white papers and turn them into marketing-friendly content

High-Tech Industry Consortium
Providing guidance to help client broaden its mission from pure energy efficiency to resource use effectiveness
Sifting through deep technical data center-oriented materials to find and highlight interesting messaging for external audiences
Creating compelling messaging that maintains consistency across outbound vehicles including Web site, social media, end-user presentations, events, etc.
Leveraging underused marketing vehicles to push out messages
Managing influencer/industry analyst relations
Delivering strategic and tactical public relations plans

Non-Profit
Creating market requirements documents for state agency high-tech project
Driving market awareness for charitable causes, including social media campaigns

Testimonials

“OneStar Foundation’s experience with WhiteLeaf Marketing was outstanding.  Jon’s passion for our project, and his ability to quickly grasp the critical issues and decision-points in our planning were invaluable.  His strategic communications expertise and tech marketplace knowledge were exactly what we needed to clarify our product, develop an action plan for its release and most effectively communicate its potential return on investment and community impact.  As a result of his work, OneStar is prepared for a successful release of our product.”

Erin A. Brackney
Manager, Research, Evaluation and Learning
OneStar Foundation: Building Better Nonprofits for a Better Texas